38M reasons why we believe the world’s leading brands choose Qualtrics for customer experience management.

The October 2019 Qualtrics-commissioned study The Total Economic Impact™ of Qualtrics CustomerXM, conducted by Forrester Consulting, found that a composite organization, based on Qualtrics customers using the customer experience solution, achieved:

• 633% Return on Investment over three years
• Benefits equaling $38.4M, with a net present value of $33.2M
  • $24.5M in improved customer care support and service
  • $12.3M in increased customer retention and reduced cost of acquisition
  • $1.7M in avoided costs of previous surveys and analytics tools
• A payback period of less than 3 months