Brand Experience
From Initial Impact to Emotional Connection
The world’s most successful brands understand the power — and profit — that comes from people having an emotional connection with a brand. In this season of Qualtrics Master Sessions, we hear from global experts who have designed some of the most impactful experiences for some of the world’s best brands. Register today for this exclusive opportunity to learn from brand experience masters.
Brand Experience
From Initial Impact to Emotional Connection
Create experiences that make consumers fall in love with your brand
BONIN BOUGH
People Love Experiences, Not Ads
BONIN BOUGH
Consumers ignore advertising but crave experiences. If your brand hypes but doesn’t actually help, consumers will turn elsewhere. Fast. Bonin Bough, the brand mastermind behind Oreo, Cadbury, Pepsi and Gatorade, shares his inside story of how he cracked the code of channeling brand experience into blockbuster growth — and how you can too.
JESSE PUREWAL Partner / Prophet
Getting to Why: Defining and Articulating Your Brand’s Purpose
JESSE PUREWAL Partner / Prophet
In today’s world, consumers have more choice than ever. Creating brand loyalty isn’t about pricing and promotion – it’s about promise and purpose. People don’t want to be marketed and sold to; they want to affiliate with, buy from, and spend time in communities with whom they have an authentic shared interest. In this session, Jesse Purewal of marketing consultancy Prophet shares stories of companies who’ve successfully defined a brand purpose and offers a perspective on how you can create and articulate yours.
MICHELLE GANSLE Global Lead Insights Transformation / Mars Wrigley
Marketing Myths People Love to Believe
MICHELLE GANSLE Global Lead Insights Transformation / Mars Wrigley
Falling for marketing myths will lead you down the wrong path, but data doesn't lie. Michelle Gansle, the acclaimed insights leader at Mars Wrigley, will break down these marketing myths and show how to rely on facts, not fables.
GREG DZURIK VP Marketing and Innovation Strategy / Yum Brands
Don't Just Be Disruptive, Be Distinctive
GREG DZURIK VP Marketing and Innovation Strategy / Yum Brands
While some brands set their sights on having disruptive products/services, communications, and experiences, many of these efforts often go to waste. Greg Dzurik from Collider / Yum! Brands (Taco Bell/KFC/Pizza Hut) will share why brands should focus their energy on being distinctive and how to measure your brand's distinctive assets.
KRISTIN LUCK Brand Advisor
The Marriage of Information and Inspiration
KRISTIN LUCK Brand Advisor
Data is boring. But it doesn’t have to be. Hear from growth strategy guru and futurist, Kristin Luck, on how to look at research through a lens of innovation and creativity so that you can deliver data that inspires.
KELLEN FOWLER VP of Business Development / 1-800 Contacts
The Brand You Save Could Be Your Own
KELLEN FOWLER VP of Business Development / 1-800 Contacts
Many brand trackers deserve the bad rap they get. But when done right, they might just save your brand. Join Kellen Fowler of 1-800 CONTACTS as he shares how their on-going brand tracker gave them an early warning of impending trouble, and how it helped them course correct before it was too late.
MICHAEL PLATT, Ph.D. Director, Wharton Neuroscience Initiative / University of Pennsylvania
Win Hearts and Minds with Brand Empathy
MICHAEL PLATT, Ph.D. Director, Wharton Neuroscience Initiative / University of Pennsylvania
See an insider walkthrough of a cutting-edge neuroscience study revealing how Apple and Samsung connect with their customers on an emotional level. This landmark study reveals how brands make deep social connections that would be undetectable using traditional marketing methods. The personal connections that brands like Apple and Samsung establish are in large part responsible for their powerful communities and ability to turn a product into a lifestyle.